Marketing communication Essay Example | Topics and Well Written Essays - 2250 words

Marketing communication - Essay Example †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...4 Market Share†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.5 Target Market†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..5 Positioning†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.6 Review and Analy sis of the Communication Mix†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.6 Advertising†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦6 Sales Promotion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦8 Sponsorship†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.8 Direct Marketing†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦9 Personal Selling†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..9 Public Relations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦10 Recommendation... Adidas and Nike are some of the vibrant brands that provide the sports clothing and foot ware in the United Kingdom (Roberts, 2001, pp. 170-172). These two major companies majorly use the retailers to be able to reach the vast market of United Kingdom. The retailers are widely spread out in all major and small towns and cities within UK and this provides a wider access to the market (Netherlands. Economische Voorlichtingsdienst. Bibliotheeken Documentatiecentrum, 1987, p. 35) Nike and Adidas have used several marketing tools to reach the market. There are several PESTEL factors that affect these tools, e.g., the environmental factors which determine the competition from the other brands and economic factors such as the decreasing inflation rates which determine the prices of the products and affect the marketing budget. Public relations are used as the companies cannot survive in isolation. These products are introduced to the public through the constant interaction with the customer s by the employees and different stake holders. Direct marketing is employed as the company needs to know and get feedback and responses from the consumers through e-mails and online buying concerning their feeling concerning the products. Sales promotion is another marketing tool that is used in rewarding the consumers. This creates an incentive for consumers to buy. This is done through the coupons, samples, free trials and illustrations. Advertising is used and it is more effective when done through the audio visual. Report Title: Date To: From: 1.0 Introduction 1.1 Background. Nike and Adidas are the major brands in the United Kingdom sporting and footwear industry. These major brands have been able to take up other

Theology Case Study Example | Topics and Well Written Essays - 250 words - 4

Theology - Case Study Example Even though, I understand that this is a matter which people need to decide for themselves, I am a little troubled that this point of view was not even regarded to be significant. In my view, it calls into question the value of the notes as it is tough to envision going through the Bible separated from Gods authority and influence on the world. It is an excellent counterpart to the NIV version of the bible, which offers a reader a more religious perspective, for instance offering proof that Timothy was composed by one person derived from similarities in the text all through (Meeks 1750). Again, a person must make up their own mind, but the NIV version does grant both viewpoints. A person would want to know more concerning the historical information, as well as a peep into what the new texts must say. However, for studying Gods will for man, as well as how to establish a closer relationship with Him, I would advise people to go through the NIV version of the Bible than

Old Spice Essay Example for Free

Old Spice Essay Old Spice is one of the most popular companies in America that specializes in male grooming products. It was founded by William Lightfoot Schultz in 1934 and began by creating products for women in 1937, closely followed by male cologne in 1938. The company originated in the colonial times and chose the theme accordingly, thus the Colonial Sailing ship became the Old Spice trademark. It wasn’t until the 1990’s when Old Spice changed their colonial sailing ship to the more modern sailing ships and released many forms of deodorant, body wash and body sprays. During this time period Old Spice began advertising their products focusing on how men are continuously attempting to attract women. From 1990 to 2010 Old spice’s advertisements have gradually evolved in the way they entice men that their products will help men become more attractive to women. Through commercials Old Spice has convinced men that their products will aid in satisfying man’s greatest need, a woman. In 1996 Old Spice released a commercial of a man walking off a sailboat his back facing sun hiding his identity leaving the audience in suspense wondering who it was. At the same time they show a beautiful woman stumbling upon herself in a crowd in confusion looking for someone. Soon later she stops to catch her breathe and finds a man, a tall, well built man with a captains hat who is looking at a painting of a sail boat tossing and turning in the sea. Another man sees this confused woman and approaches her but unfortunately she walks away to the sailor. At this moment a deep dominating voice says, â€Å" Some men would rather live their lives sheltered in the harbor, and some would rather sail into life with the unmistakable scent of Old Spice.† As the couple walks away the other man walks to the painting and finds a bottle of Old Spice cologne and smiles. This commercial shows that the woman chose the sailor because he was wearing Old Spice cologne and shows men that there is still hope to find a woman. Old Spice also has a line of Body Spray, Deodorant, and Fragrance. On one of the body spray commercials two teenage boys were trying to ask the same girl out, one boy tried to read a poem and give her flowers while the other boy sprayed on Old Spice body spray and just sat next to her. He immediately won her heart. This advertisement implies that women are simply attracted to good smelling boys. About 12 years later Old Spice commercials emphasized on a different topic, they changed the idea of focusing on men getting women to how Old Spice makes you manlier. The commercial starts off with a skinny short young male dressed as Steve Urkel walking up to a sexy woman in a revealing dress. The woman says hi and instead of replying back the young man runs away in embarrassment making a weird high pitch noise. The camera then zooms out showing the popular LL Cool J, a massive muscular man. He admits that the embarrassing boy is him but says that was all before he started using Old Spice body spray and body wash. Emphasizing that the product made him manlier. Recently in 2010 Old Spice released a new commercial during the super bowl incorporating how Old Spice makes you manlier and can help get women. In this commercial; however, the character is not convincing the men but convincing the women. A tall, well built, dark man in a towel holding a bottle of Old Spice body wash. He addresses the women and asks questions which compare himself to there man and asks the women if their man should use Old Spice body wash. He then follows that question with other question such as; do you want a man who can bake your favorite cake in the kitchen he built with his hands? Then jumps into a hot tub doing a swan dive. The hot tub then falls down and we see him on a motorcycle holding a bottle of Old Spice body wash asking, â€Å" Well ladies should your man smell like an Old Spice man? You tell me†. In this commercial Old Spice shows that with their product a man could make a cake, built a kitchen with his hands, be able to jump into a hot tub which is shallow, and land on a motorcycle. This shows that Old Spice makes men manlier and women are attracted to manly men. This advertisement has evolved from the older commercials in the way that it no longer convinces men as well as women and yet keeps its main idea that Old Spice makes men manlier and attractive for women. Over time Old Spice has observed reality and adapted its commercials accordingly. They started off by trying to convince men that their products will help them attract women. Then went on to persuade men that it will make them manlier, with more confidence. In the present day Old Spice realized that women tend to buy their partners products so they aimed towards women inducing them with handsome attractive shirtless men persuading them to buy Old Spice products. From the first advertisement to the most recent one Old Spice has kept the same mentality in all of their advertisements.

Growth and Development in Venezuela

Growth and Development in Venezuela Growth and Development are terms that are often used synonymously to indicate progress or movement in the forward direction. However, the nuances of these two terms differ. While growth is a more short-term, spurt-like movement, development encompasses a whole array of progressive moves in different aspects of life. Economic growth is indicated by an increase in a countrys  gross domestic product, or  GDP which is an economic model that reflects the value of a countrys output. In other words, a countrys GDP is the total monetary value of the goods and services produced by that country over a specific period of time. Economic development is usually indicated by an increase in citizens quality of life. Quality of life is often measured using the  Human Development Index, which is an economic model that considers intrinsic personal factors not considered in economic growth, such as literacy rates, life expectancy and poverty rates. Economic growth adopts a quantitative approach and takes place at a revolutionary speed. It is interested in quick/immediate gains, in the market period. As against this, economic development prefers to take a qualitative approach, emphasizing on the quality of the production and equitable distribution rather than its quantity. It is more evolutionary, and follows a sequential pattern of outcome. It has immediate as well as futuristic gains i.e. it is more sustainable. Economic growth is a necessary but not sufficient condition of economic development.There is no single definition that encompasses all the aspects of economic development. The most comprehensive definition perhaps of economic development is the one given by Todaro:‘Development is not purely an economic phenomenon but rather a multi – dimensional process involving reorganization and re orientation of the entire economic and social system.’Amartya Sen defines economic development in terms of personal freedom, freedom to choose from a range of options. While economic growth may lead to an increase in the purchasing power of people, if the country has a repressed economy, there is lack of choice and hence personal freedom in restricted. Hence once again growth has taken place without any development. While economic growth may result in an improvement in the standard of living of a relatively small proportion of the population whilst the majority of the population rema ins poor. It is how the economic growth is distributed amongst the population that determines the level of development. This shows us how important growth is for development to take place, but also how growth in itself is not enough; It should instead be a necessary ‘pre-condition’ to ‘takeoff’ for a country to leap forward. (Rostow’s stages of growth) In the country of Venezuela, let us see whether there is consistent growth, and if there is, then whether there is an effective turnaround from growth into development. Country Profile: Venezuela is officially called the Bolivarian Republic of Venezuela and is part of the latin American countries. It lies on the northern coast of South America. It has a dense population of 29,100,000 approx, in the country area of 916,445 sq.km. It was first colonized by Spain in 1522, and later in 1811 got its independence and was one of the first Spanish-American colonies to be free. Later in 1830, it gained complete independence as a sovereign nation. The main interest in colonial Venezuela for Spain was geographic: its geographical position was a very strategic one and gave protection against enemies. Also, later in the 1620s, Venezuela became well known for its cocoa production and export. The sizable profits earned from this industry were carried away by the Spanish. Oil, as a commodity was virtually ignored until the 1900s. In Venezuela, the benchmark or watershed year can be counted as 1989. In this year, there was the launch of an ambiguous liberalization policy called â€Å"the Great Turnaround†. This entailed huge exchange rate devaluation, liberalization, privatization of trade, financial deregulation including free interest rates, no restrictions on foreign investment and new tax reforms. Post the economic boom in 1974, the economy was dragged into a downswing and GDP declined by 15%; this led to political pressure on the country by private companies. Liberalization was brought in to help the economy to revive itself. The final push to implement the liberal policy in 1989 was given by a balance of payments crisis in 1988. During 1970-2012  consumption expenditure per capita  in Venezuela increased by 8344 US dollars (in 12.3 times) to 9084.1 US dollars. The average annual growth of Consumption expenditure per capita in Venezuela was 198.7 US dollars or 26.8%. GDP per capita USD= 6401.91 PCCE/PCI= 9084.1/6401.91=1.4189 Gross Savings (% of GDP) = 26% (in 2012) The main economic driver of the Venezuelan economy is the production and export of crude oil. Venezuela is endowed with rich natural resources and has the largest oil reserves in Latin America and the Caribbean. It was also the world’s third largest exporter and ninth largest producer of oil. Its national petroleum company- Venezuelan Petroleum Corporation (PDVSA) is the third largest international conglomerate of oil. In 1990, Venezuela was also deemed to become an international leader in the export of its abundant mineral wealth namely- coal, iron, steel, aluminum. The production and export of crude oil forms the heart of the Venezuelan economy. The period of the oil industry in Venezuela can be roughly traced over four periods, namely: 1912-1943: the discovery and the initial production of oil. 1943-1974: Affirmation of Venezuela’s control over the oil industry. 1974-1998: The boom in oil production and prices, and also the nationalization of the oil industry. 1999-2003: Government’s attempt to regain control over the industry to curb its growing independence. (Refer Appendix, [1] for period from 1980-2000) In 1912, the petro-state of Venezuela was born and from then on, it took its baby steps to becoming the world’s second largest oil producer following U.S in 1929.In a short span of 15 years from 1920-1935, Venezuela’s oil share of exports exponentially shot up from 1.9% to 91.2%. This had an immediate and direct impact on the economy called as â€Å"the Dutch disease† [2] by many economists. This implied massive declines in agricultural production and also in industrialization. In 1943, Venezuela aimed at strengthening the industry and hence passed the Hydrocarbon Act. This tied the state income more closely and tightly to oil revenues. The law affirmed that foreign companies could not make more profits from oil than they paid to the Venezuelan state. This led to a growing reliance on the state. {This can be compared to the MRTP act initiated by the Indira Gandhi government in India} However, in the 1950s, the world oil industry felt the effects of the oversupply of oil (especially from the middle east) and hence oil prices drastically and chronically reduced. To confront this problem of oversupply, in 1960, the OPEC was formed as a cartel. Venezuela also created the Venezuela Oil Corporation, which formed the basis for oil nationalization. Post the formation of the OPEC, in 1973, oil prices and Venezuelan revenues from it increased four-fold, from 1972-1974. This lump sum increase made development a nearer goal to achieve. President Perez called his project â€Å"La Gran Venezuela† or â€Å"sow the oil† which encompassed fighting poverty through price controls and also the diversification through import-substitution techniques. This was also accompanied by the nationalization of the Oil company namely, PDVSA. The windfall gain from the oil boom ushered in an era of positives for Venezuela, but it also brought chronic inflation and massive indebtedness. This can be shown by the business cycle in appendix [3]. After the periods of boom, the economy got dragged into a slowdown due large scale inflation. Later in 1998 when oil prices lowered (because of oil members breaking their quotas) the economy of Venezuela took a hit and the per capita income steadily decreased. This is again shown in the business cycle in appendix [3] with the depression phase. The election of President Chavez in 1998 strengthened OPEC countries to maintain oil prices at a high rate. He persuaded all the head of states of the OPEC nations to stick to their quotas and to not oversupply oil. His efforts had immediate results and the price of oil rose for the firm time since 1985, to more than $27 per barrel. Thus, we see how oil revenue and government income in Venezuela are indivisible. President Perez indirectly wished to adopt the ‘unbalanced version’ of the ‘Big Push Model’. He claimed ‘sow the oil’ which in other words meant increasing revenues from the oil sector would fuel development in other sectors such as agriculture and industry. But this failed to happen since with a four-fold increase in oil revenues, government expenditure also increased and even surpassed the newfound revenues. When the oil prices took a hit, the government spending could not decrease as easily it was first increased. This gave rise to deeper debt. In between 1970 and 1994, public debt rose from 9% to 53% of GNP. Also, due to growing importance given to the oil industry, agriculture was neglected and contributed merely to one tenth of the economy in 1950s when it was one third of the GDP in 1920s. Presently, agriculture comprises of only 6% of the GDP. Thus, the Big Push to just one sector did not help in the case of Venezuela as other sectors did not benefit as much. Politics and Oil The oil economy of Venezuela left an imprint on its politics. The ‘clientelistic’ [4] nature of the state led to being increasingly bureaucratic. Maximum people working in the formal economy (approx 50% of the working population), about 45% of them are employed in the government, or rather in the government –run oil industry. Yet another consequence of Venezuela’ss oil wealth, is what political scientist Terry Lynn Karl calls â€Å"a pacted democracy.†This entails democracy which is held together through an agreement amongst elite groups, usually opposing, and powerful interest groups. It is a kind of truce among them which is struck to maintain their personal interests and privileges. Differently put, even when a single party won the elections, the revenues from oil had to obligatorily be shared among members of other parties, more or less among the voting results. This guaranteed the different interest groups access to jobs, contracts and ministries and even the power of the union federation, CTV was similarly divided. Thus, this level of bureaucratization in Venezuela, the clientelistic trends, and the ‘pacted’ nature of its democracy made Venezuela resemble a one-party socialist regime. In Venezuela, during the rule of President Hugo Chavez, his manifesto drew heavily on the Marxist ideology. Marx fought for the proletariat or the ‘have-nots’ of society, claiming that they were the ones who did the real labor (manual labor) as against the bourgeois or the ‘haves’ who only indulged in intellectual labor, took advantage of the labor class, usurped their profits and exploited them. Chavez, in 1992, attempted a coup because he believed that the president was corrupt. When later he was elected as president, he vouched to end poverty and exploitation and redistribute the profits earned by wealthy businessmen. Owing to a leftist and socialist ideology, he aimed at attaining and asserting control over privately owned property. Thus, eventually, he gained control over all the factors of production- land and its resources (oil), capital, labor. He did as he told he would do, and his governance was labeled as â€Å"petroleum socialism†. Oil was used as a measure of control in terms of the domestic economy as well as the international political affairs. PDVSA is the Venezuelan state-owned petrol company. In 20002, Chavez claimed that 10% of its revenues must be invested in social programs. The kind of domination control over oil that a corrupt or unstable government claims is detrimental to the country’s economic development. Chavez implemented many social programs to combat poverty and reduce inequality. These programs were supported by the PDVSA and were fabricated to meet the basic needs of the people. Some of them are: Health: Mission ‘Barrio Adentro’ or â€Å"inside the neighborhood† has set up clinics and made doctors available in areas previously lacking these facilities. Mission ‘Alimentacion’ or Mission Food, a food plan funded by the government in order to supply products through grocery stores (Mercal and PDVAL) without the aid of intermediaries. Also to set up community kitchens to provide three free meals per day. This mission has benefited about 15 million people. Mission Sonrisa or Mission Smile which addresses to the oral health of the people by the setting up of many new dentistry clinics. Mission Christ Child and the inauguration of a neonatal intensive care unit and enhance the quality and access to facilities for pregnant women. Education: Mission Robinson was created with an aim to eliminate illiteracy. This mission taught approx 1.8 million people to read and write. Mission Rivas aimed at integration of Venezuelan people into the elementary and secondary education and proved beneficial for more than a million. Mission Sucre had been set up to help improve the access to higher education. About 700,000 people profited from it and successfully completed their graduation. Housing: Mission Habitat, in 2004, helps the people secure housing through credit facilities and also helps in creating integrated communities. Employment: The Great mission Knowledge and Work hopes to integrate 1 million jobless people into the labor market, which will also help reduce unemployment. All these missions did a great deal in alleviating poverty and reducing inflation and unemployment in Venezuela. Hugo Chavez concentrated on an expansionary fiscal policy through social spending. Social expenditure from 1911-2011 accounts for more than 60% of revenues- this is nearly double of the expenditures made in previous periods. The number of households living under the poverty line in 2003 was 55% which by 2011 fell to 26%., and those families living in extreme poverty has fallen to 7% from 25%. In 2003, there was again a spike in poverty, inflation and unemployment due to a coup to overhaul Chavez’s government. There are other factors which show an impact of the missions of the overall welfare of the country. For example, infant mortality rates and malnutrition victims have fallen; while school enrolment and graduation rates have risen. The Gini coefficient of Venezuela, which measures inequality on a scale of 0-1, is 0.394. Thus, these missions were effective instruments for alleviating poverty, by tackling urgent needs of education, food, health, housing etc. They began in 2003, and 36% of state revenue went into funding them between 1986 and 1998, while 60% of revenue was spent between 1999 and 2011. Politicization of the missions: But, there are claims that Chavez’s social missions served two very different purposes: they were subject to political manipulation (i.e. to buy votes) and also allowed for a direct distribution of oil rents to the low income population. The government used these funds clientelistically and also distributed them to the very poor. It is seen that Chavez distributed these oil revenues to primarily those poor section which were sure vote banks for him. Thus, the missions helped to buy votes. Chavez’s government also laid emphasis on providing all citizens with identification cards. These cards would be required by them at the time of gaining access to cash transfers. At the time of election, this card got automatically transformed into an election card and was required by the National electoral Council for voting purposes. (Mission Identidad) These missions have been dispatched to the masses and seem to be catering at a mass scale. Therefore, they are more quantitatively-aimed than quality-oriented. The infrastructure is not well maintained, the teachers are paid a pittance and schools seem to be largely used as a site for ideological indoctrination. Wrt health-Some of Venezuelas public hospitals are closing. Others are ridden with crime. Many physicians are quitting medicine starting new careers in Venezuela or emigrating, upset at being paid a pittance or not at all. Medical supplies are in short supply. Wrt job and employment conditions- Investors are running away from here since the government is taking over many companies. There is an outward movement of the educated class of engineers, doctors and other professionals to other countries where the pay is better. There is an influx of migrants, mainly for blue-collar jobs.

Analysis of Little Red Riding Hood :: Little Red Riding Hood

Analysis of Little Red Riding Hood  Ã‚   The psychologist Sigmund Freud created many theories on how people are and why they do the things they do. His psychoanalytic theories are used today to for a better understanding of and to analyze literature. Freud’s three key zones of mental process are the id, the ego and the superego. The id is one of the most important of the three when talking about â€Å"Little Red Riding Hood† by Charles Perrault. The author tries to show that being impulsive and basically giving in to your id is not the best way to live one’s life.   In the beginning of â€Å"Little Red Riding Hood†, the little girl is happily skipping through the forest. â€Å"†¦she met a wolf, who wanted to eat her†¦Ã¢â‚¬  (Stories, 1066) and proceeds to have a friendly conversation with him. This is her first mistake. Being young and uninformed about the ways of the world, she thinks it is perfectly normal to talk to a big, scary wolf. â€Å"The poor child did not know how dangerous it is to chatter away to wolves†¦Ã¢â‚¬  (Stories, pg. 1066). Since the little girl is young and impressionable, she jumps on her impulses to talk to any stranger she comes across. She does not think of what could come of her informing the wolf of her every move. She is not concerned with what might happen due to her irrational choice of speaking with a similarly irrational wolf.   The wolf is also guilty of giving in to his amoral desires. When he first sees the little girl, he â€Å"†¦wanted to eat her but did not dare to because there were woodcutters working nearby.† (Stories, pg. 1066) He refrained from giving into his impulses only because he was afraid of being hurt by the people nearby. However, the wolf did not stay hungry for long. Giving into his animalistic desires, he beat the girl to her grandmother’s house and proceeded to eat her. He could not ignore his desires anymore. The wolf thinks with his stomach and not his mind. â€Å"The id is, in short, the source of all our aggressions and desires.† (HCAL, pg. 130)   The wolf shows the fundamental characteristics of the id. He relies on his aggression and desires to obtain what he wants.    At the end of the story, the irrationality of the main characters comes to an all time high.

Kabuki : A Japanese Form Essay -- essays research papers fc

Japan’s dances and dramas as they are seen today contain 1300 years of continuous uninterrupted history. This prodigious feat of conservation, theatrically speaking, makes Japan an extraordinary and unique country. In all of Asia, where tradition generally is sanctified and change eschewed, Japan stands as the only country whose theatre is its entirety has never suffered an eclipse nor undergone any drastic revivification or renovation. The most traditional form of Japanese theatre is kabuki. Its origin goes back to the latter part of the 16th century and, with extensive and continuous evolution, it has now been perfected into a state of classical refinement. Though not as flourishing as it once was, the kabuki theatre retains wide popularity among the people, and is in fact drawing quite large audiences even now. During the period generally referred to as the Edo Era, during which much of the development of kabuki took place, distinctions between the warrior class and the commoners was more rigidly observed than at any other time in Japan's history. Mainly the merchants cultivated the art of kabuki in those days. They had become increasingly powerful economically, but had to remain socially inferior as they belonged to the commoner class. To them kabuki was most significant as the artistic means by which to express their emotions under the prevailing conditions. Thus, the fundamental themes of kabuki plays are conflicts between humanity and the feudalistic system. It is largely due to this humanistic quality of the art that it gained such an enduring popularity among the general public of those days and remains this way today. A unique feature of the kabuki art, and possibly the most significant detail and in keeping with the kabuki spirit of unusualness, is the fact that it has no actresses whatsoever (Bowers 325). Male impersonators known as onnagata play all female parts. The players of the kabuki drama in its primitive stage were principally women, and with the increasing popularity of kabuki, many of the actresses began to attract undue attention from male admirers. The authorities felt that this would lead to a serious demoralization of the public and in 1629 the theatrical appearance of women was officially banned. However, since the public already accepted kabuki, men immediately took over and have continued performing to the present. The ban on... ...e curtain is open and serve also as prompters. They are not characters in the play and the audience is supposed to disregard them. â€Å"A review of theatrical history of the world shows that an ancient dramatic art, once its form has been stabilized in a near perfect state, has been capable of surviving the test of time even when its literary elements were no longer contemporary.† (Hsu, 123) The truth of this statement is born out by the present state of kabuki. It does not depict contemporary life in Japan, a country whose whole civilization has undergone a great degree of Westernization, yet it enjoys wide popularity. A principal reason for this lies in the fact that it is now a crystallized form. Kabuki has thus retained, and seems destined to retain, a place in the nation's pride and affection. Works Cited 1.  Ã‚  Ã‚  Ã‚  Ã‚  Bowers, Faubion. Theatre in the East. New York. Grove Press, Inc., 1993 2.  Ã‚  Ã‚  Ã‚  Ã‚  Hsu, Tao-Ching. The Japanese Conception of the Theatre. Seattle. University of Washington Press, 1985. 3.  Ã‚  Ã‚  Ã‚  Ã‚  Mackerras, Colin. The Japanese Theatre in Modern Times. Amherst. University of Massachusetts Press, 1975.

Project Report Cow Dairy

|Area Considered 27500 Sft. |Scope of work | |   |Civil and Interior Work | |1 |Dismantling of existing flooring | |2 |Brick work | |3 |Providing and laying brick wall with plaster finished with POP punning and including | | |plastic emulsion paint | |4 |Vitrified flooring in 2nd floor entrance lobby and 1st floor passage, waiting area, | | |reception area and cafeteria. | |5 |Vitrified tile flooring in toilet and vitrified tile dado in toilet and pantry. | |6 |Fire alarm systems with sprinklers. | |7 |Kota in store room. | |8 |Raised floor in Electrical room, UPS and server room | |9 |Granite toilet counter | |10 |Dry pantry counter in cafeteria. |11 |100mm & 75mm thick full height partition finished with plastic emulsion paint | |12 |Full height glass partition in main entrance lobby, conference room & meeting room. | |13 |Gypsum ceiling & acoustic ceiling | |14 |Doors: 12mm toughned glass with ozone make hardware and 38mm laminate finish flush door | | |with ozone fittings. | |15 |Built in furniture: Full height storage made out of commercial ply with 1mm thick | | |laminated shutter, overhead storage made of commercial ply with laminate finish. | |16 |Loose Furniture: Reception table with corian top and laminate on inside with pedestal | | |unit. | |17 |16 seaters and 10 seaters meeting room table with laminate finish. |18 |Security table | |   |Electrical work | |   | Design, fabrication,supply and installation of main LT panel board, capacitor control | | |panel, lighting distribution board, power distribution board, UPS distribution board, | | |power cabling, control cabling, wiring in conduits, lilghting with lighting fixtures and | | |appliances. Cabling, telephone cabling, Floor trunking and cable tray. | |   |HVAC | |   | Ductable 50 tones split AC with grills and defusers and duct insulations with electrical | | |cabling. |   |Carpet | |   | Rest of the floor will be carpet flooring. | |   |Blinds | |   |Blinds in external wind ows | |   |Signage: | | | Signage’s in toilet. Meeting room, fire fighting staircase etc. | |   |Network Cabling | |   | 2 data and 2 voice point in each work station and 4 data and 4 voice point in each | | |conference and meeting room. |   |UPS | | |Required capacity of UPS battery with racks. | |   |AV Equipment-LCD/Projecter, | | |Polycom Phones | |   |LCD in conference room and cafeteria, polycom phone in conference room. | |   |Furniture | | |65 Linear work station in laminate finish. | |   |All Chairs (Except work station chair and meeting room chairs )in cafeteria and sofa for | | |reception. |   |Office Equipments | |   |Office Equipments: 230 Ltrs Refrigerators, door mate and steel dustbin. | – Required Scope of services : 1. Design Services:- Interior design of office fit out covering space planning , interior layout , furniture fixtures , false ceiling  (with minimum modifications possible), partition , carpentry etc. Prepare and p resent final design development plans and details, fixing dimensions and describing in details the interiors , mechanical , electrical ,  Ã‚  IT,   AV and lighting solution. 2. Fit -out Management:-   Project Management of the fit-out works including submission of design to handing over of facility . 3.MEP Consultant :- Design of all services like UPS , Electrical ,   HVAC , IT Network , Security system & AV equipment . 4. Fit out work :- Providing , Supplying & Installation of Civil interiors , Electrical , HVAC , Modular furniture's , Chairs (excluding workstation and meeting room chairs) , Carpet , Blinds , AV equipment , UPS , IT networks , Signage's/Graphics & Office equipment  as per approved design. for spaces including (but not limited to) Workstation Area, Reception Area, Server Room, UPS Room, Meeting Rooms,  Cafeteria, Dry Pantry, Quite Rooms, Reprographics cum Stationary Area, Store Room, Electrical Room etc. Please refer the attached scope of works (specific ations and Proposed Plan) for  Ã‚  further details  . |S. No. SPECIFICATION – CIVIL & INTERIOR | |A |CIVIL & WET WORKS | |A-1 |DISMANTLING | |1 |DISMANTLING OF FLOORING :- Dismantling of existing flooring and skirting including removing | | |base in cement mortar of any depth etc. and disposal of unserviceable material to the closest| | |dumping ground. | |2 |DISMANTLING OF BRICK WORK :- Dismantling of brick wall of all thickness in cement mortar, | | |including glazed tiles, cement plaster and disposal of unserviceable material as directed. | |3 |DISMANTLING OF RCC :- Dismantling of RCC work in lintel, beams, counters, slabs etc. including| | |cutting of reinforcement steel and disposal of unserviceable material as directed to municipal| | |dumping ground. |4 |DISMANTLING OF DOOR FRAMES & SHUTTER :- Dismantling of existing door frames and shutters and | | |stacking of serviceable material and disposal of unserviceable material to nearest municipal | | |dumping ground.. | |5 |MAKING CUT OUT IN SLAB/Wall :- Making cutout in slab upto to size of 0. 5 sqm including cutting| | |reinforcement and making good all opening for other allied works as directed. | |A-2 |MASONRY AND PLASTER | |1 |CLOSING OF CUT OUTS :- Closing of cut out in cement concrete and fixing of PVC sleeves as | | |directed. |2 |REPAIRING OF FLOORING:- Repairing of existing flooring of approximate width 150- 300mm taken | | |as average and 50mm deep in cement concrete 1:2:4(1cement : 2 coarse sand : 4 graded stone | | |aggregate) mixed and finished with cement mortar plaster 1:4 (1cement:4 coarse sand) etc. | | |complete as directed by the Architect. (for race way) | |3 |HALF BRICK WALL :- Providing and laying half brick partition wall with well burnt good quality| | |of first class designation 75 in cement mortar 1:4(1cement: 4 coarse sand) including providing| | |2 Nos of 6mm dia MS round bars at every IV th course, including scaffolding, curing rubbing | | |the surface, racking out joints etc. omplete as directed and specified for walls, at all | | |floor and levels, including 12 to 15mm thick cement plaster in 1:4:2(1cement:4 fine sand : 2 | | |coarse sand) | |4 |230MM THICK BRICK WALL :- Providing and laying 230mm thick brick wall with well burnt good | | |quality , class designation 75 in cement mortar I:4 (1cement:4 coarse and) including, | | |scaffolding, curing, rubbing the surface, racking out the joints etc. completed as directed | | |and specified for walls, at all floor and levels. | |5 |CEMENT PLASTER :- Providing and laying 12to 15mm thick cement plaster of mix 1:4:2( 1cement:4 | | |fine sand: 2 coarse sand) to all type of RCC work in line , level and plumb including smooth | | |cement finish as directed including providing necessary bands, drip moulds groove and wiremesh| | |at all junction of walls and ceiling including racking the joints or roughening the RCC | | |surfaces, necessary curing scaffolding etc. complete as directed and specified. |6 |REINFORCED CEMENT CONCRETE :- Reinforced cement concrete work with M-20 grade reinforced | | |cement concrete in lintels, beams counter, shelves including the cost of centering and | | |shuttering finishing and reinforcement at all height & levels | |7 |CEMENT CONCRETE UNDER FLOOR :- Providing and laying cement concrete under floor etc. at all | | |levels including the cost of centering, shuttering , finishing etc. complete | |* |1:4:8(1cement: 4 coarse sand: 8 graded stone aggregate 20mm nominal size) | |8 |POP Punning (6mm-12mm): Providing and fixing Average 6mm to 12mm thick POP Punning over cement| | |plaster in line & plumb finished smooth to receive paint. | |9 |POP Punning (25mm-30mm): Providing and fixing Average 25mm to 30mm thick POP Punning over | | |cement plaster in line & plumb finished smooth to receive paint. |10 |WATERPROOFING WORKS :- Providing and applying water proofing treatment to toilets, pantries | | |and other wet areas base and walls with four coats of Ta pecrete or approved equivalent mixed | | |with white cement in proportion 1:2( 1tapecete: 2 white cement) including mixing silica sand | | |in second coat in proportion 1:2:1. 5(1tapecrete :2white cement :1. 5 silica sand) and sealing | | |all junction corners and concrete after first coat with epoxy mortar as per approved | | |specifications of specialist agency. | |11 |Providing and laying on sunken areas light weight concrete of approximately 600 kg per cum | | |density laid, consolidated, cured, finished, smooth, including finishing and grouting with | | |water proof cement mortar and as per specification. |12 |Providing and applying Ardex HydrEpoxy -300 (Damp proofing Membrane) in two coats on walls, | | |floors as per Ardex directions & specification and as per Architects approval. (Server/UPS | | |room) | |A-3 |PAVING AND WALL CLADDING | |   |   | |1 |VITRIFIED TILE FLOORING (white colour) :- Providing and laying mirror polished 592x592mm | | |vitrified floor tiles of E uro make laid over adequate thickness of cement mortar | | |1:4(1cement:4carse sand) using chemical grouting aquamix/ laticrete grout 5mm, plastic | | |spacers Tile adhesive unitile make.The rate shall be inclusive of necessary preparation, | | |cleaning, protection with POP etc. complete (BR of tile to be taken as Rs 80/sft) | |5 |VITRIFIED TILE DADO (white colour) :- Providing and laying mirror polished 600x600mm | | |vitrified tile dado at Toilet and Pantry of Euro make laid over adequate thickness of | | |cement mortar 1:4(1cement:4carse sand) using chemical grouting aquamix/ laticrete grout 5mm,| | |plastic spacers Tile adhesive unitile make. The rate shall be inclusive of necessary | | |preparation, cleaning, protection with POP etc. omplete – (BR Rs 80/sft) | |6 |WALL TILES :- Providing and fixing 200x200mm ceramic tiles of Kajaria make shade as approved | | |by the Architect with balendura grouting, plastic spacer, tile adhesive , chemical grout of | | |balendura or e quivalent laid over 12mm thick cement mortar 1:4(1cement:4 coarse sand) | | |including cutting of tile in proper shape and size all complete as per design and drawing. | | |(B. R 35Rs/Sft) | |7 |ANTI STATIC VINYL FLOORING :- Providing and laying 2mm thk 600Ãâ€"600 tile PVC antistatic vinyl | | |flooring of approved shade and quality with adhesive, as per manufacturers recommendation and | | |specification etc. complete Cost of leveling as required to be included in the quoted rate. (LG| | |floors or approved equivalent) (BR 145/Sft) | |8 RAISED FLOOR :- The entire access floor system shall be made from steel cementitious infill | | |and provide for adequate fire properties, acoustic barrier and air leakage resistance. The | | |system shall be able to withstand a UDL of 1200kg. Per sqmt. And a point load of 360 kg. The | | |pedestal shall withstand Axial Load of 2200kg. | |   |PANELS: -Panels shall be made from steel. The bottom of the panel shall be embossed in | | |hemispherica l shape to give strength and flexural rigidity. The top sheet shall be plain and | | |resistant welded at various locations after the top and bottom sheets have been degreased and | | |phostated to form a single composit unit.The entire panel shall be quoted with epoxy coating | | |on the exposed surface and then the hollow panel shall have an infill of light weight | | |cementitious material, panel shall remain flat through and stable unaffected by humidity or | | |fluctuation in temp through out its normal working life. Panel shall provide for impact | | |resistance top surfaces minimal deflection, corrosion resistance properties and shall not be | | |combustible or aid surface spread of flame, panels shall be insulated against heat and noise | | |transfer. Panels shall provide qualities of concrete slabs, panels shall be of size 600x600mm | | |and 30 – 37mm thick fully interchangeable with each other within the range of a specified lay | | |out. Panels shall be free standi ng onto the structure. |   |Pedestal – Pedestals installed to support the panel shall be suitable to achieve a | | |specified floor height from the existing floor level and shall be placed 600mm distance in | | |both directions to form a grid of 600x600mm. Pedestal design shall confirm speedy assembly and| | |removal for relocation and maintenance. Pedestal base shall be permanently secured to position| | |on the sub floor mostly by effective glue of mechanical fastening for more than 600mm | | |finished floor height. Pedestal assembly shall provide for easy adjustment of levelling and | | |accurately align panels to ensure lateral restrain. or prevention of corrosion pedestals are | | |either powder coated or zinc electroplated as required. Pedestal shall support an axial load | | |of 2200kg. without permanent deformation and an ultimate load of 3500kg. The pedestal flat | | |head then shall receive the panel which shall be fastened by screws to the pedestal head to | | |f orm a rigid grid. (UNITILE/CANI-MICROTAC) | |* |300 mm high with high abrasion anti- static HPL in size 600x600mm. | |9 |TOILET COUNTER :-P/F 450MM deep clear granite counters @ Toilets, rate shall be incl. of 20mm| | |thk granite 200mm deep 20mm thk granite front fascia; 75mm thk. :2:4 RCC counter slab duly | | |cured; cutting & creating holes in slab & stone ; bull nosing in stone ; Include necessary | | |preparations, cleaning & protection w/ polythene & POP as required; all as per design & | | |Architect's approvals. (B. R. 160 per sft) | |10 |PANTRY COUNTER :-(2400X2100mm) Providing and fixing pantry counter 350/700 deep over head and | | |under storage with granite top and 200 high back splash, 600X600mm vitrified tile | | |cladding,over head and base cabinet made of laminated shutter of 20mm BWP board . All internal| | |surfaces to have balancing laminate.The rate inclusive of necessary hardware,140 HIGH D | | |shaped Hetitch handle code no 011869 lock sets, self closing hing es, spring loaded shutter, | | |latch inside, all cabinet hardware to be†HETTITCH† or equivalent complete as per Architects | | |approval. (BR to be taken as Rs 160/sft) | |11 |PERIMETER GLAZING CILL/LEDGE :-Providing and laying , laminated cill/ ledge comprising of | | |1mm thick laminate over 19mm thick commercial board with 32Ãâ€"12 beech wood lipping and clear | | |transparant silicon sealant at junction with wall and glass. all complete as per design and | | |drawing. | |* |150 wide with moulding at window level. |12 |STEPS IN SERVER & HUB ROOM:- Providing and fixing in position steps in server room made of | | |hard wood frame work of 75Ãâ€"75 section laid to receive 19mm thick commercial ply to be screwed | | |to the hard wood frame work complete as directed. | | |   | |B. |DRY WORKS | |   |   | |B-1 |PARTITIONS AND WALL CLADDING | |   |   | |1 |FULL HEIGHT GYPSUM PARTITION (100MM THICK) :- Providing and fixing 100mm thick gypsum board | | |partitio n comprising of 48mm proprietary vertical studs , Two layer of 12. mm thick gypboard | | |on both sides of 48mm GI studd as per manufacturers specification (â€Å"India Gypsum make†) | | |including 50mm, (24 kg/cum) thick glass wool insulation of UP Twiga make grade specified by | | |the Architect from raw floor to the bottom of ceiling (Rate to be inclusive of GI corner | | |beads, hard wood scantling and other GI accessories finished with proprietary topcoat) | | |(including plastic emulsion paint) | |2 |Item same as above of 100mm thick gypsum partition but with hard wood framing instead of G. I | | |proprietary channel/ stud. | |3 |Item same as above of 100mm thick gypsum partition but above false ceiling. | |4 |PROVIDING ADDITIONAL LAYER OF:- | |a |Extra for providing single layer of MDF board in place of single layer of gypsum board) | |b |Extra for over and above of Item 1 for providing additional layer of 8mm+4mm thick MDF board| | |screwed/ nailed on one side of par tition. |c |Extra for over and above of Item 1 for providing & fixing additional layer of 12mm thick BWP | | |ply screwed/ nailed on one side of the partition | |d |Extra for over and above of Item 1 for providing additional layer of 12mm thick bison board | | |screwed/ nailed on one side of the partition | |e |Extra for over and above of Item 1 for providing and fixing 1mm thick laminate pasted over 4mm| | |thick MDF board over 8mm MDF board glued/ nailed with the existing partition. | |f |Extra for over and above of Item 1 for providing 4mm thick veneer duly melamine fixed over 8mm| | |thick MDF board glued/ nailed with the existing partition. | |g |Extra for over and above of Item 1 for providing extra layer of gypsum board nailed / screwed | | |with the existing partition. (without paint) | |5 |75MM THICK GYPSUM PARTITION :-Item same as above of 1 but with two layer of 12. mm thick | | |gypboard on one side only of studd all as per manufacturers specification (â€Å"India Gyps um | | |make†) (Rate shall be inclusive of GI corner beads, hard wood scantling and other GI | | |accessories finished with proprietary topcoat ready to receive paint. ) & closing of opening | | |made for duct and other piping work etc. (including plastic emulsion paint) | |6 |DUCO PAINTED PANELLING (62MM THICK):-Extra over 100mm thick partition for providing and fixing| | |MDF panelling fixed over 8mm + 4mm thick MDF board including metallic duco paint of (Belco | | |shade) as approved by the architect, including all hardware, â€Å"V† groove etc. complete as per | | |architects approval. |7 |132 THICK FIRE LINE BOARD PARTITION:-Providing and fixing 132 mm thick fire line partition two| | |layers of 15mm thick fire line board on both side of 70mm studs as per manufacturers | | |specification (â€Å"India Gypsum make†) including Vapour barrier and mineral fibre wool | | |insulation from raw floor to bottom of ceiling. Complete as per manufacturers specification. | |8 |110 THICK FIRE LINE BOARD PARTITION:-Providing and fixing 110 mm thick fire line partition two| | |layers of 15mm thick fire line board on both side of 48mm studs as per manufacturers | | |specification (â€Å"India Gypsum make†) including Vapour barrier and mineral fibre wool | | |insulation from raw floor to bottom of ceiling. Complete as per manufacturers specification. |9 |WOODEN SKIRTING;- Providing and fixing 12mm thick and 50mm high beech wood skirting flushed| | |to wall/gypsum partition with wooden plugs including all necessary nails, screws melamine | | |polishing on exposed surfaces, fire retardant paint etc. complete as per design and drawing. | |10 |VENEER PANELLING:- Providing and fixing veneer panelling made of hard wood framing fixed with | | |one layer 12mm thick MDF board & 8mm thick MDF board fixed/ pasted with 4mm thick veneer of | | |approved shade in batten form including making 10mm wide groove filled with metalic laminate | | |of Ventura make all hardware melamine polishing etc. complete as per architects approval. |11 |VENEER PANELLING:- Providing and fixing veneer panelling made of 8mm+ 4thick MDF board fixed | | |over hard wood framing pasted with 4mm thick veneer including making 4X4mm groove, all | | |hardware melamine polishing etc. complete as per NSN/architects approval. | |12 |WALL TRACTS FABRIC PANELLING:- Providing and fixing fabric panelling over hard wood framing | | |and MDF base and pinnable cellotex board to be installed as per design and drawing including | | |wall tracts channels, and 35mm wide laminated band at top andbottom complete as per | | |manufacturers specification. BR of fabric to be taken as Rs 500/rmt) | |13 |FABRIC PANELLING:- Providing and fixing fabric panelling over hard wood framing fixed with | | |fabric wrapped over 12mm cellotex board with 3mm cushion backing including all hardware, | | |fireretardant paint etc complete as per design and drawing. (Basic rate of fabric to be taken| | |as RS. 500/ meter) | |   |   | |14 |PROJECTED MDF POSTER PANEL:- Providing and fixing projected MDF panel pasted with laminate of | | |approved shade to receive the digitally printed graphic vinyl poster. |   |   | |15 |3M FILM OVER GLASS SURFACE:-Providing and fixing 3M scotchcal 3650-114 printed with 3M over | | |laminate 8952 with 5 yrs MCS warranty (By 3M India) over glass surface complete as per | | |approval of the Architect. (only film surface area shall be measured and paid) | |16 |3M FROSTED FILM (CRYSTAL QUALITY):- Providing and fixing 3M scotchcal 7725/324 over glass | | |surface with 15 yrs MCS warranty (By 3M India) as approval of the Architect. (only film | | surface area shall be measured and paid) | |17 |3M GRAPHIC FILM OVER MDF/GLASS SURFACE:-Providing and fixing 3M controltech comply with 3M | | |over laminate digitally printed with 5 yrs MCS warranty (By 3M India) as approval of the | | |Architect. (only film surface area shall be measured and paid) | |18 |G LASS PANELING :- 6mm thick SaintGobain Lacquered glass fixed/pasted to BWP ply/MDF base | | |complete as per design and drawing. (only glass surface area shall be measured and paid) | |19 |GLASS PANELING :- 6mm thick SaintGobain Lacquered glass fixed/pasted to BWP ply/MDF base | | |with hard wood framing and SS surround complete as per design and drawing. | |20 |WALL PAPER:-Providing and fixing wall paper (Vinyl wall covering) of VESCOM, Orient quality | | |(Code 146. 2)distributed by Wall Tracts on POP/ Gypboard surfaces with suitable addhesive as | | |per manufacturers specification. (BR 140 sft) | |21 |EDGE PROTECTION PROFILE:-Providing and fixing 25Ãâ€"25 wide GI edge protection profile of India | | |Gypsum make at all the corners of the wall/column as per Architects approval. | |22 |HARD WOOD FRAMING:- Providing and fixing 50mmx50mm hard wood framing in partition as vertical | | |and horizontal supports for overhead storage's, white boards, art works LCD screens etc. | | |incl uding fire retardant paint etc. omplete as per direction of the Architect. | |23 |DUCO PAINTED JAMB:-Providing and fixing 20X125mm thick Duco painted jamb fixed to the hard | | |wood framing and commercial ply with 4mm thick MDF board etc. complete as per approval. | |24 |SS CORNER EDGE PROTECTOR:- Providing and fixing 50Ãâ€"50 SS angle edge protector with and wooden | | |steps all accessories as per approval of the Architect. | |25 |CORIAN COUNTER:- Fabricating, supplying and placing in position corian counter 550 wide made| | |of corain cladded over commercial board with facia supported with 80 dia SS legs of HETITCH | | |make height adjustable Code No. 46064 covered with commercial ply and laminate at bottom | | |as per approval of the Architects. (BR of Corian to be taken as Rs 750/sft) (at Cafeteria) | |26 |Aluminium Glazed partition having 10 mm tempered glass. Section of Aluminium shall be as per | | |manufacturer specification. Make – Alloy / To be Proposed by Design er/Vendor basis Acoustics | | |and overall Aesthetic quality | |27 |Aluminium glazed partition with 6mm+6mm laminated glass with vinyle in between two glassess | | |. section of Aluminium shall be as per manufacturer specification. Make – Alloy / To be | | |Proposed by Designer/Vendor basis Acoustics and overall Aesthetic quality | |   |   | |   |Notes:- | |   |   | |* |1)All beech wood and veneer to be seasoned and melamine polished to shade as / architects | | |approval | |* |2) All stainless steel cladding work to be provided and fixed by Architect approved specialist| |* |3) All hardwood to be seasoned and painted with anti-termite and fire retardant paints. | |* |4) All partition to be erected from floor to the bottom of the ceiling (Ceiling ht. + 3900), | | |filled with sound insulated material, as specified & directed by the architect. | |* |5) All partition to be extended upto existing window mullions, when it comes in contact with | | |the existing window and to be airtight closed all widow edges to have 4 mm groove with silicon| | |fill. | |* |6) All openings for the cutouts for ducting/raceways/cables etc. in the partitions to be | | |closed & made air tight. |* |7) The rate shall be inclusive of GI corner beads, hard wood scantling and other GI | | |accessories finished with proprietary topcoat ready to receive paint and providing minimum 70b| | |sound barrier. | |* |8) All materials shall be as per manufacturers specification (â€Å"India Gypsum make†) and | | |insulation material shall be as manufacturers specification (â€Å"UP Twiga make†) | |* |9)Contractor to procure certification from manufacturer of sound insulativeness of partition. | |* |10) Rate to include for fixing of hard wood framing below false floor level as required. |* |11) Rate to be inclusive of GI corner protector angle of India Gypsum make. | |B-2 |CEILING & FLOORING | |1 |GYPBOARD CEILING :- Providing and fixing suspended false ceiling, which includes providing and| | |fixing GI perimeter channels of size 0. 55mm thick having one flange of 20mm and another flange| | |of 30mm and a web of 27mm along with perimeter of ceiling, screw fixed to brick wall/partition| | |with the help of nylon sleeves and screws at 610mm centers. The suspending GI intermediate | | |channel of size 45mm, 0. mm thick with two flanges of 15mm each from the soffit at 1220mm | | |centers with ceiling angle of width 25mmx 10mmx 0. 55mm thick fixed to soffit with GI cleat and| | |steel expansion fastene. Ceiling section of 0. 55mm thickness having knurled web of 51. 5mm and | | |two flanges of 26mm each with lips of 10. 5mm are then fixed to the intermediate channel with | | |the help of connecting clips and in direction perpendicular to the intermediate channel at | | |457mm centers. 12. 5mm tapered edge Gypboard (Conforming to IS- 2095-1982) is then screwed | | |fixed to ceiling section with 25mm dry wall screw at 230mm centers. Screw fixing is done | | |mechanically. |   |Finally the boards are to be jointed and finished so as to have a flush look which includes | | |filling as finishing the tapered and square edge of the boards with joining compound, paper | | |tape and two coats of primer suitable for Gypboard (as equivalent) extra frame work for | | |electrical fittings, A/C diffusers, and/or any other cutout, trap doors, wooden shadow battens| | |(hollock wood black enamel painted-25x40mm) at wall peripheries and ends, 12mm thick MDF board| | |for pelmet etc. complete including opening to be made for AC grills, light fittings, trap | | |doors etc. (The quoted ate shall be inclusive of suspenders at all heights) ( The rate to be | | |quoted including plastic emulsion paint) | |* For horizontal & vertical surfaces | |   |   | |2 |DOUBLE SIDE COVE LIGHT:- Providing and making double sided cove light in gypboard including | | |lastic emulsion paint. | |3 |SINGLE SIDE COVE LIGHT:-Providing and making single side cove lig ht in gypboard including | | |plastic emulsion paint. | |4 |ACOUSTIC CEILING TILE (WHITE) :- Providing and fixing of Armstrong Acoustical Ceiling system | | |with Dune Max Microlook edge Tiles with SILHOUTTE† grid and shadow angle of size 600x1600x18mm| | |laid on 24mm hot dipped galvanized steel suspension system.The tile should have thickness of | | |18mm and humidity resistance of 95% RH, average NRC 0. 7, sound attenuation of 20db, light | | |reflectance >84%. Thermal conductivity k= 0. 036 w/mk, colour white , fire performance 0/class | | |I (BS-476) Installation to comprise main runner spaced at 1200mm maximum centres. The last | | |hanger at the end of each main runner should not be greater than 450mm from the adjacent wall. | | |Flush fitting 1200mm long cross tees to be interlocked between main runner at 600mm centres to| | |form 1200x600mm module. Perimeter trim to be Armstrong wall angle of size 19x19x3000mm, | | |secured to wall at 450mm maximum centres. |5 |TRAP D OOR:- Providing and fixing trap door in false ceiling made of â€Å"Novapan â€Å"prelaminated | | |board , dead locks, lipping all around including all hardware, hinges etc. complete as per | | |design and drawing. | |6 |CEILING PELMETS;-Providing and fixing 19mm thick B. W. P pelmets with hard wood lipping and | | |fixied to ceiling with hard wood framing complete including painting. (as indicated in the | | |drawing) to take vertical blinds. | |7 |MOTORISATION SCREEN PELMET AT CEILING:- Providing and fixing motorisation screen pelmet of | | |size 150mm x150mm with hard wood and commercial board with edge lipping etc complete. | 8 |BACK PAINTED PLY:-Providing and fixing black painted 6mm thick commercial ply over hard wood | | |framing above pelmet as per Architects approval. | |9 |PROVIDING AND FIXING :- 6mm th. commercial ply backing on mineral fiber modular false ceiling| | |tiles to support light fitting, speakers, CCTV cameras, diffuser of grid work size with | | |necessary cut outs for the same. | |10 |AC GRILL PROTECTOR:- Providing and fixing 150mm wide, 4mm thick black painted commercial ply | | |behind AC grill to avoid visibility of the services above the false ceiling as per Architects | | |instruction. |B-3 |DOORS | |   |   | |* |All door frames to be braced from raw floor slab upto soffit of ceiling slab. All rates to | | |include requisite hard wood frame work to be provided below finish floor/false floor and | | |finished ceiling of supporting glazing section and floor springs. | |* |All 4mm thick veneer should be as per Architects approval & duly polished. | |* |All door fame to be seasoned best quality steam beech wood or duco painted as per | | |specification and Architects approval. |* |Flush door made out of boiling water proof kiln seasoned, styles, rails for minimum thickness | | |45mm & treated with preservatives as per IS:2002 | |* |All flush doors shutter lipping to be 12Ãâ€"45 melamine polished white beech wood or duco pain ted| | |as per specification and Architects approval. | |* |All wood to be treated with anti-termite and fireretardant paint. | |* |Contractor to prepare sample of all door frames, shutters and glazing type for Architects | | |approval. | |* |Contractor to submit sample board for all hardware for Architects approval. | |* |All seasoned white beech wood & veneer to be duly melamine polished as per Architects | | |approval. | |* |All laminate to be 1mm thick as approved by the Architects | |* |Contractor shall provide all necessary protection of glass until handover. |* |All glass doors/windows to be 12/10mm thick clear float tempered glass with mirror polished | | |edges. As per specification | |* |Cost to include 3M frost film (Crystal Quality) | |* |Joints between glazing in door/ windows to have silicon sealants. | |* |Glass in patch fitting door/windows to be 12mm thick with clear float tempered glass with | | |mirror polished edges. | |* |Wherever shown powder coated extruded al uminium transfer grill size would be as per drawing | | |or as mentioned in the boq. | |2 |ED2 (1000X2100) ,12mm thick single leaf tempered glass door .The rate should be inclusive of | | |all hardware , OZONE make door handle 25Ãâ€"1200 H shape 304 grade , floor spring FS9400, patch| | |lock OPL-1 , ceiling mounted door stopper, etc complete as per design and drawing. (Ent door) | |   |   | |3 |G1 (12670X2100) Door/fixed glazing 12mm thick tempered glass fixed with SS U channel at | | |floor and inside the ceiling, The rate should be inclusive of all hardware OZONE patch | | |fitting, top patch OPF-2, bottom patch OPF-3, OZONE make door handle 25Ãâ€"1200 H shape 304 | | |grade , floor spring FS9400, patch lock OPL-1 , ceiling mounted door stopper all complete as| | |per design and drawing. |4 |G2 (7800X2100) Door/fixed glazing 12mm thick tempered glass fixed with SS U channel at | | |floor and inside the ceiling, The rate should be inclusive of all hardware OZONE patch | | |f itting, top patch OPF-2, bottom patch OPF-3, OZONE make door handle 25Ãâ€"1200 H shape 304 | | |grade , floor spring FS9400, patch lock OPL-1 , ceiling mounted door stopper all complete as| | |per design and drawing. ( touchdown cafe ) | |5 |G3 (6530X2100) Door/fixed glazing 12mm thick tempered glass fixed with SS U channel at | | |floor and inside the ceiling and 4 nos 50X200 mm duco painted wooden mullions as/app, The | | |rate should be inclusive of all hardware OZONE patch fitting, top patch OPF-2, bottom patch | | |OPF-3, OZONE make door handle 25Ãâ€"1200 H shape 304 grade , floor spring FS9400, patch lock | | |OPL-1 , ceiling mounted door stopper all complete as per design and drawing. Touchdown | | |cafe ) | |6 |G4 (3300X2100) Door/fixed glazing 12mm thick tempered glass fixed with SS U channel at | | |floor and inside the ceiling, The rate should be inclusive of all hardware OZONE patch | | |fitting, top patch OPF-2, bottom patch OPF-3, OZONE make door handle 25Ãâ€"1200 H shape 304 | | |grade , floor spring FS9400, patch lock OPL-1 , ceiling mounted door stopper all complete as| | |per design and drawing. (Meeting room) | |7 |G5 (2230X2100) Door/fixed glazing 12mm thick tempered glass fixed with SS U channel at | | |floor and inside the ceiling, The rate should be inclusive of all hardware OZONE patch | | |fitting, top patch OPF-2, bottom patch OPF-3, OZONE make door handle 25Ãâ€"1200 H shape 304 | | |grade , floor spring FS9400, patch lock OPL-1 , ceiling mounted door stopper all complete as| | |per design and drawing. Meeting room) | |8 |G6 (3000X2100) Fixed glazing,12mm thick tempered glass fixed with Jeb Aerofoil/aero span | | |member fixed with SS U channel at floor and inside the ceiling, The rate should be inclusive | | |of all hardware OZONE patch fitting, top patch OPF-2, bottom patch OPF-3, OZONE make door | | |handle 25Ãâ€"1200 H shape 304 grade , floor spring FS9400, patch lock OPL-1 , ceiling mounted | | |door stopper all complete as per design and drawing. (Collaboration) | |9 |D1 (900X2100) ,38mm thick single leaf laminated flush door . The rate should be inclusive of | | |all hardware , OZONE make door handle 25Ãâ€"1200 H shape 304 grade , floor spring FS9400, patch| | |lock OPL-1 , ceiling mounted door stopper, etc complete as per design and | | |drawing. Pantry,store, Quite room) | |10 |D2 (1200X2100) Single leaf with vision panel (300Ãâ€"300) with wired glass, access controlled | | |door of non metallic 50mm thick asbestos free composite fire & smoke check shutter comprising | | |of two non – combustible boards 12mm thick sandwitching 20mm thick fire resistant filler of 2| | |hour fire rating resistance rating confirming to BS: 476 part-22 IS: 3614 suitable for | | |mounting on duco painted wooden frame of size 50X125 mm both side laminated, 2 hr. fire rated | | |vision glass panel with heat activated intumescent fire seal strip of size 12x4mm fixed on all| | |three sides except bottom and frame s hutter to be mounted with SS fire rated hinges with | | |necessary screws and one coat of anti termite fire resistant primer. Rate shall be inclusive | | |of all hardware OZONE make door handle 425 long OGH-55, OZONE door closer NSK 980 with track | | |arm and hold open function with SS cover, hinges, all complete as per design and | | |drawing. Server room) | |11 |(1800X2650) Double leaf Door comprising of 10mm thick toughened glass with Aluminium frame | | |of Alloy / To be Proposed by Designer/Vendor basis Acoustics and overall Aesthetic quality | | |having stainless steel handle 1200mm long 32 mm dia. Complete as per detail | |12 |(1200X2650) Single leaf Door comprising of 10mm thick toughened glass with Aluminium frame | | |of Alloy / To be Proposed by Designer/Vendor basis Acoustics and overall Aesthetic quality | | |having stainless steel handle 1200mm long 32 mm dia.Complete as per detail | |13 |(1000X2600) Single leaf Door comprising of 10mm thick toughened glass with Alum inium frame | | |of Alloy / To be Proposed by Designer/Vendor basis Acoustics and overall Aesthetic quality | | |having stainless steel handle 1200mm long 32 mm dia. Complete as per detail | |14 |(900X2600) Single leaf Door comprising of 10mm thick toughened glass with Aluminium frame of| | |Alloy / To be Proposed by Designer/Vendor basis Acoustics and overall Aesthetic quality having| | |stainless steel handle 1200mm long 32 mm dia. Complete as per detail | |C. BUILT IN FURNITURE | |1 |FULL HEIGHT STORAGE:- Providing & fixing Storage cabinets made out of 19mm commercial board | | |with 1 mm thick laminated shutter in facia and balancing laminate all inside adjustable | | |laminated shelves,50X12mm veneered finish band alaround, 20mm laminated groove, 50mm high | | |laminated skirting. Rate should be inclusive of necessary Hardware- 140high D shaped Hetitch | | |handle code no. 011869, Lock sets, self-closing hinges, spring loaded shutter latch inside, all| | |cabinet hardware to be HETITCH make & as/Architects approval. | |2 |ELECTRICAL D. B. CUPBOARD:- Providing & fixing cupboard for D. B. panel cabinets comprising | | |shutters constructed from 20mm thick. comm. board finished in 1mm thick. laminate. and | | |balancing laminate inside, carcass constructed from 19 mm thick.Bison Board all inside, | | |12Ãâ€"50 wooden band alaround, with 20mm groove, Provide 150Ãâ€"300 powder-coated aluminum louvered | | |grills on each shutter, requisite cutouts for ventilation above and servicing trap door below. | | |Rate should be inclusive of necessary Hardware- 140high D shaped Hetitch handle code no | | |011869, Lock sets, self-closing hinges, spring loaded shutter latch inside complete as per | | |Architects approval. | |3 |Fax Printer Counter SIZE( 3490X2100) :- unit to include base cabinet, overhead cabinets, | | |pinup boards in fabric and 12mm thick tempered glass cladding pasted with 3M digitally printed| | |graphic film fixed with SS studs.Base cabinet to have wire dump channel with brush & OH | | |cabinet to have lighting pelmet as shown Constructed from best quality water proof board / | | |plywood. Top to be manufactured out of 25mm thk HPL post formed MDF board. and 200 high | | |laminated finish band. All over head shutters to have laminate outside and counter-laminated| | |inside, partitions and shelves to be finished with 1mm thk. laminate on all sides, BR of | | |fabric to be RS 500/- per Rm. The rate shall be inclusive of all hardware- 140 HIGH D shaped | | |Hetitch handle code no 011869, self-closing hinges, spring loaded shutter latch inside,, | | |complete as per architect's approval. |4 |VENDING COUNTER SIZE (2915X2100) :- Providing and fixing break out vending counter includes | | |under counter storage , vending counter made of 40mm thick corian top over BWP,200 high corian| | |back splash,base cabinet made of laminated shutter of 19mm thick BWP with shelves and | | |partitions in balancing laminate, with 6mm thick saint g obain glass cladding above back splash| | |and 100mm high laminated skirting. The rate shall be inclusive of necessary hardware, 140 | | |high D shaped Hetitch handle code no. 011869 lock sets, self closing hinges, spring loaded | | |shutter, latch inside, all cabinet hardware to be†HETTITCH† or equivalent complete as per | | |Architects approval.. |5 |WORKING COUNTER:- Providing and fixing in position fixed work counter made of 25mm thick | | |HPL post form laminated top with key board tray and 3 drawer mobile pedestal unit and every | | |1200 length of the work counter over head storage unit and pin up board including all glues, | | |nails, sliding channel, bracket for support fixed to portition, hinges, 140 high D shaped | | |Hetitch handle code no 011869, multipurpose locks, wire manager etc. complete as per design | | |and drawing. | |6 |OVERHEAD STORAGE UNITS: Providing and fixing 350 deep & 600 high Overhead Storage Units at | | |constructed from best quality bwp comm. board shutters to have 1mm thick laminate outside & | | |counter laminated on inside. Internal partitions & shelves also to be laminated.Hardware140mm| | |high D shaped Hetitch handle code no 011869, Lock sets, self-closing hinges, spring loaded | | |shutter latch inside, all cabinet hardware to be of Hetitch make as approved by the Architect. | |   |TOTAL FOR BUILT-IN FURNITURE (RUPEES) | |   |   | |D. |LOOSE FURNITURE | |   |Fabricating supplying and placing in position various types of furniture made of Ist class | | |white beech wood, commercial/BWP ply/ board 4. 0mm thick steam beech veneer, 1. mm thick | | |laminate, brushed steel sheet, internal hardwood framing all necessary hard ware like nails, | | |screws, magnetic catchers, hinges, handles, knobs etc. complete as per design and drawing. | |1 |RECEPTION TABLE SIZE (2400X700X1190high) :- Made of corian panel, corian counter top and | | |laminate on under side of the top and on inner side of the panel, 3 draw er pedestal unit with| | |SS legs 140 high D shaped Hetitch handle code no. 011869 made as as per deign and drawing. | | |(BR of Corian to be taken as Rs 750/sft) | |2 |GUARD TABLE AT LOBBY:- TABLE SIZE (900X600X1000high) Combination of laminated commercial and | | |duco painted MDF in Z shape as per approval. |   |   | |3 |MEETING ROOM CREDENZA:- Fabricating supplying and placing in position meeting room credenza of| | |size 1500x400x750 high made of 32mm thick laminated finished top with PVC edge banding | | |laminate shutter, adjusable shelves, all internal surfaces to be laminated supported on SS | | |base 140 high D shaped Hetitch handle code no. 011869, locks etc complete as per design and | | |drawing | |4 |Providing and fixing of BROCHURE RACK of size 1500 & 100deep at top and 250 dep at bottom | | |made as per design and drawing. No | |5 |COMPANY LOGO:-Providing and fixing company logo (Nokia Siemens Networks) in 8mm thick acrylic | | |sheet pasted with digitally print ed graphic film. Complete as per Architects approval. |6 |PICTOGRAMS (SS Door Signage's): Providing and fixing Stainless Steel Finish pictograms over | | |doors, walls with double solid with 3M tape & images/ letters with silk screen printing | | |technology over all size of pictogram to be 148x147mm (To be got executed by Millennium | | |Business Associates) | |7 |FOLIO (SS Name Plate):- Providing and fixing folio with size of 200x45mm brushed SS sheet | | |stuck to surface with 3M double sided tape, letters in black coloured etching embossing fonts | | |as approved. (To be got executed by Millennium Business Associates) | |8 |FLOOR MATS :- Providing and fixing 3M Brand Nomad mat – 7150 poly vinyl coil loop design with | | |vinyl foam backing made as per manufacturers specification. |9 |WHITE BOARD :- Providing and fixing white magnetic board of Alkosign display system (Alkosign | | |) on wall and fixed with all necessary arrangement as per manufacturers specifications etc. | | |complete. | |* |1050Ãâ€"1200 | |* |1200 x 1200 | |* |1800 x 1200 | |   |   | |10 |ALUMINIUM/PENCIL TRAY FOR MARKER BOARD:-Providing and fixing aluminium tray below white marker| | |board for keeping accessories. |   |   | |11 |SLOTTED ANGLE RACK:- Fabricating, supplying and placing slotted angle rack of size | | |900wx2100hx600deep made as per manufacturers specification. | |12 |TACK BOARD :- Providing and fixing pin-up board made of 12mm thick cellotex / jelly board | | |fixed with kail wood frame work and 6 mm thick commercial ply backing covered with fabric | | |fixed to wall with screws surrounded with fabric steam beech wood lipping with melamine | | |polishing etc. complete as per design and drawing. (Basic rate of fabric to be taken as Rs. | | |250/meter) | |13 |TV BRACKET :-Providing and fixing TV bracket for wall mounting 29†³ Television set. |14 |TOILET MIRROR:-Providing and fixing 12mm thick tempered float glass pasted with 3M film | | |(crystal qualit y) as approved by the architect and mounted on four numbers 19mm dia brushed SS| | |studs, complete as per design and drawing. | |15 |SS TRASH BIN:-Supplying and placing in position SS trash bin 500 dia and 800 high as per | | |Architects approval. | |16 |DLINE MAKE TOILET ACCESSORIES | |   |Providing and fixing the following fixtures of Dline make SS brushed finish. | |* |Bottle opener (Item code 14. 7071. 02. 000) | |* |SS coat hooks | |* |Toilet paper holder | |   |Soap dispenser (Item code 14. 7045. 02. 002) | |* |Mini Waste paper basket 14. 7097. 02. 000 | |* |Waste paper basket 14. 7085. 02. 201 | |* |Wall mounted paper towel dispenser | |* |Supply of Dline satin stainless steel 316 grade grab bar. 14. 4614. 02. 300 | | |14. 4963. 02. 21 | |17 |TOILET ACCESSORIES | |   |Providing and fixing the following fixtures of Kimberly Clark/ Dream Craft make or equivalent | | |make | |* |Bottle opener | |* |SS coat hooks | |* |Toilet paper holder | |* |Soap dispenser (Kimb erly clark make) | |* |Soap dispenser (BOB BRICK make in brushed finish Code B-4112 26GB) | |* |Mini Waste paper basket (WC) | |* |Waste paper basket | |* |Push Bin (Code SE 4020T) | |* |Wall mounted paper towel dispenser | |* |Providing and fixing grab bar 600mm c. p. wall flange at end of bars with heavy duty anchor | | |fastner & accessories. (FOR HANDICAP TOILETS ONLY). |18 |FLOOR DIRECTORY: Providing and fixing wall mounted floor directory with slk screen printing | | |text of approved colour and consisting of the following plates | |* |1) 1 Nos, 4mm thick aluminum plates painted in dark Grey in colour of over all size 300x55mm. | |* |2) 8Nos, SS 316 grade plates of 2mm thick with over all size 300x30mm. | |19 |TRANSITION PROFILE:- P/F transiction profile of SS L-section 6mm thk between two different | | |flooring materials | |20 |URINAL PARTITION:-Providing and fixing of urinal partition in 12mm thick toughened glass with | | |frosted film fixed with SS bracket as per desig n and drawing. |21 |Wash basin with water sancer | |22 |American satndard WC | |23 |Plumbing & sanitary work | |24 |SOFA in reception area (images of proposed sofa to be submitted along with the quote) | |25 |Sofa chairs for pantry / breakout (images of proposed sofa chairs to be submitted along with | | |the quote) | |26 |Tables for pantry / breakout (images of proposed sofa chairs to be submitted along with the | | |quote) | |27 |Tables for reception sofa (images of proposed sofa chairs to be submitted along with the | | |quote) | |   |TOTAL FOR LOOSE FURNITURE (RUPEES) | |   |   | |E. |FINISHES | |1 |PLASTIC EMULSION PAINT (ICI Dulux make) on walls and gypboard/POP ceiling including surface | | |preparation, primer coats, leveling patti and minimum 3 coats of brush and roller finish. | |2 |PASTEL COLOUR:- Extra over Item No-1 of plastic emulsion paint but for pastel colour. | |3 |OIL BOUND DISTEMPER (O. B. D) :- Providing and applying O. B.D paint of desired colour finish or| | |equal including necessary base work, preparatory work. | |4 |PROVIDING AND FIXING SILICONE SEALANT around all toilet fixtures including urinals, WCs & wash| | |basins etc. | |5 |TEXTURE PAINT:-providing and applying texture paint on wall of approved brand and manufacturer| | |after scrapping, having the existing finish and applying primer coat. | |6 |ARMOUR COAT PAINT:- Providing and applying polished platser of Armourcoat or equivalent as of | | |approved colour on wall/ Ply surface including surface preparation primer coat as per | | |manufacturers specification. BR to be taken as Rs 160/sft) | |F. |SUPPORT SERVICES | |1 |Support services to modular furniture, Carpet vendor, chair supplier, and other furniture | | |suppliers including taking delivery of consignments brought to site,safe storage, removing | | |wrapping, moving and placing them at proper locations prior to final hand over. Coordination | | |and assistance to fire detection / supression and security systems vendor for their scope of | | |work | |G. Sprinkler works (including testing and commisioning) | |   |C. I butterfly valve of approved make,with nuts, bolts, gaskets, flanges, coupler etc. complete| | |as specified. | |   |Flap Type Non Return Valve | |   |G I. ‘C' Class pipes as per IS 1239 with Flanged , Screwed or welded joints with necessary | | |Specials, clamped to wall, beams or ceilings as per specifications with approved anchor | | |fastners; MS brackets,testing to 13. 5 Kg/Sq. cm hydraulic pressure after installation, and | | painting two coats of enamel paint of approved colour over two coats of primer. | |   |Conventional Sprinkler (pendant / upright) quartzoid bulb type with 15mm screwed end | | |connection of 68 deg. C. temperature rating,K 80 and orifice shall not be less than | | |6mm. Sprinklers shall be UL Listed / FM approved with Chrome finished. | |   |Rosette plate (Recessed type, in two piece) for Sprinklers below false ceiling area. ) Same | | |should be fabricated by M. S. plate of 2mm thick and the finish shall be powder coated and | | |color shall be as approved by architects / clients. | SPECIFICATION FOR CARPET | | | |SN |DESCRIPTION | |   |SUPPLY & LAYING OF CARPET AS PER THE FOLLOWING SPECIFICATION | |   |   | |   |Threads | |   |   | |   |Specifications | |   |   | |1 |Fibre – 100% Nylon | |   |   | |2 |Yarn weight – 20 oz | |   |   | |3 |Backing – Non PVC | |   |   | |4 |Density – Greater than 4500 | |   |   | |5 |Gauge – 1/10 | |   |   | |   |Make : Shaw / interface / Milliken / Tandus / Bonar floor | | |Specifications- MEP WORKS | |Sr. No |Particulars | |   |SUMMARY | |A |M. V. SWITCHGEAR | |B |M